Bio

Doug Denny is a website and content copywriter. Of all copywriters to choose from, few have real world experience. Fewer still have a background in the Promotional Marketing industry.

I diagnose under performing websites and prescribe a treatment plan to get them back to work by writing compelling copy supported by sales-generating inbound and outbound email marketing content of blogs, newsletters, articles, and sales letters.  Great copywriting speaks personally, to you.

As a marketing and sales professional I learned “in the trenches” how to sell technology solutions to decision makers working with high profile, Fortune 500 manufacturers, distributors and retailers in the hardware, automotive, sporting goods, clothing and computer software and hardware industries.

During my over 25 years in promotional marketing and co-op advertising management I initiated the research, creation, structure and execution of viable vendor supported promotional marketing programs. I have managed, produced, and written newsletters, corporate brochures, direct mail, and print advertising.

As a promotional marketing industry professional I designed the internal promotional departmental structure for the US Federal Government's $8.5 billion AAFES (Army & Air Force Exchange Service) retail operation. With my experience in managing the complex business relationship between manufacturers, distributors and retailers, this total restructuring resulted in nearly complete capture of all promotional marketing dollars available.

This experience enables me to completely understand the marketing communications necessary to structure and write copy that connects with executive decision makers.

I specialize in writing powerful marketing content.

 

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